Shelfbucks CEO Erik McMillan to Keynote RetailLoco at SXSW – Sunday, March 12

First movers will reap the biggest benefits of latest in mobile and location-based marketing tools and techniques for brick-and-mortar retail

WHAT:  Shelfbucks CEO Erik McMillan will deliver the keynote address for RetailLoco at SXSW on emerging mobile and location-based trends and best practices that will boost long-term performance for brick-and-mortar retail, include:

  • How to identity (and fix) gaps in in-store marketing
  • How to accurately measure cross channel attribution
  • New techniques for personalizing in-store product advertising
  • Emerging best practices for mobile and location-based in-store marketing

WHEN:           Sunday, March 12, 2017, 5:15 – 5:45 p.m. (Central)

WHERE:         Capital Factory, 701 Brazos Street, Austin, Texas

NOTE:            Mr. McMillan will be joined for discussion and Q&A with Brett Hurt, CEO of, and Asif Khan, founder of the Location Based Marketing Association.   All participants will be available for media Q&A immediately following the discussion.

About Shelfbucks

Shelfbucks is the leading in-store merchandising optimization and mobile media platform, enabling retail and CPG brand customers to realize additional revenue and brand equity from in-store marketing programs with insights that lead to better merchandising decisions, and new personalized shopper experiences that lead to increased sales per visit. Additional information on Shelfbucks is available at Watch industry leaders speak on digital coming to the in-store experience at SmartShelf™ and SmartDisplay™ are trademarks of Shelfbucks Inc.

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