SHOES.COM Named Winner of the 2016 Ecommerce Experience Award

VANCOUVER, BC–(Marketwired – June 02, 2016) – SHOES.COM today announced it has been awarded with the 2016 Ecommerce Experience Award by the Retail Council of Canada. This award honours Canada’s best overall user experience of an ecommerce business — including everything from site design, to merchandising, search, content, social, emails, and mobile. The other finalists in the ecommerce experience category included Costco, Walmart, Sport Chek, goeasy, and Surmesur.

SHOES.COM was recognized for its innovative and personalized online user experience that integrates the use of AI-powered technology, brand storytelling, and high engagement touchpoints across web, email, blog, social media and mobile.

Over the past 12 months, the SHOES.COM team has been committed to building an experience on that provides a curated experience for each individual guest. To this end, SHOES.COM introduced Smart Shopper, the first AI-powered visual intelligence technology. As customers click on product images on, Smart Shopper rapidly learns which unique attributes the customer is looking for in a shoe, bringing them to a curated collection designed specifically with their personal preferences in mind. This is just one of the revolutionary new ways SHOES.COM is putting customers in control of the endless aisle.

“We are incredibly honoured to have been selected as the winners of the best ecommerce experience in Canada,” said CEO and Co-Founder, Roger Hardy. “This award is testament to our consistent focus on the customer — from their first visit online, to their experience searching for shoes, to placing an order — everything we do is with our customer in mind. Only four years ago, was a team of two operating out of a Vancouver basement suite — I couldn’t be more proud of how far we’ve come.”

SHOES.COM began with one simple goal in mind — help people discover footwear they love. Since then, the company has been on a mission to innovate and empower people with new and better ways to shop. SHOES.COM is harnessing new technology and people-power to curate a refined collection of shoes for each individual customer. SHOES.COM offers a selection of over 500 brands and successfully serves over 8 million customers across the USA and Canada. The company’s online properties include, SHOES.COM and

About Retail Council of Canada (RCC)
Retail Council of Canada, founded in 1963, is a not-for-profit, industry-funded association. RCC represents more than 45,000 store fronts of all retail formats across Canada, including department, grocery, independent merchants, regional and national specialty chains, and online merchants.


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