SUBWAY(R) Restaurant Chain Selects Paydiant to Power Mobile Wallet
WELLESLEY, MA–(Marketwired – Oct 3, 2013) – Paydiant, provider of a mobile payments, offer redemption and loyalty platform for retailers and banks, today announced that it has been selected by the SUBWAY® restaurant chain, the world’s largest restaurant brand, to power a variety of mobile wallet capabilities, including mobile payment, in the upcoming release of the chain’s new mobile application. The solution will begin rolling out to stores later this year.
Paydiant’s cloud-based, white-label approach to the mobile wallet lets retailers add state of the art mobile payments, offers, loyalty and other capabilities into their own mobile apps. This allows restaurateurs and other retailers leverage the mobile channel to deliver a superior customer experience that builds loyalty, enhances their brand and protects valuable customer data.
The platform also provides retailers with the fastest and most cost-effective approach to delivering mobile wallet capabilities. Unlike other mobile wallet solutions that require consumers to buy new phones or retailers to invest in costly new point-of-sale (POS) infrastructure, Paydiant’s white label platform works with existing smartphones, and integrates directly into existing POS systems.
“Paydiant offers the mobile platform that makes the most sense for our franchisees and our customers,” said Carman Wenkoff, Chief Information Officer for the SUBWAY® restaurant chain. “Their mobile capabilities will be a key factor towards providing our customers with innovative services and an exceptional experience.”
“We’re honored to be working with one of the world’s best known brands, on their mobile commerce and mobile marketing strategy,” said Chris Gardner, co-founder of Paydiant. “Subway understands that mobile represents a unique opportunity to enhance customer loyalty, while delivering convenience, personalized service and great food to their guests.”
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, SUBWAY® restaurants is the world’s largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers healthier options on-the-go, the brand consistently leads the quick-service restaurant industry in nutritional categories, even becoming the first quick service restaurant with meals to earn the American Heart Association’s Heart-Check mark meeting the Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. Visit http://www.subway.com or like us at Facebook.com/subway and follow us on twitter.com/subway for more information. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
Paydiant is the provider of a cloud-based, white label mobile payment, cardless ATM access, offer redemption and loyalty platform that enables merchants, banks, and payment processors to deploy and manage their own mobile payment and ATM access solutions under their own brand and on their own terms. Based on a patented, cloud-based transaction processing platform, the Paydiant solution enables the key stakeholders in the payments value chain — retailers, banks and payment processors — to control the next generation of payment solutions. Visit www.paydiant.com for more information about the Paydiant solution and follow us on Twitter @Paydiant.