Survey Reveals How U.S. and Canadian Shoppers Compare to the Rest of the World

New York (February 14, 2018) — Knowing macro trends in global consumer behavior isn’t enough. Data that helps retailers understand consumers region by region is also critical to business success. iVend Retail by CitiXsys went on a worldwide search for answers in its Global Path to Purchase Survey, which uncovered different countries’ unique traits that smart retailers will consider when strategizing about how to do business in those locations.

For example, 40.4% of Canadian shoppers are among the most likely in the world to use an online shopping cart only as a “wish list” and abandon items there. They are also among the least likely (46%) to have responded to an offer made via social media. U.S. consumers are among the least likely in the world (48.8%) to have ever received an offer sent directly to their smartphones when shopping in a store.

“This year’s survey report is filled with insights that can help global retailers — or retailers expanding into the global market — better understand their customers and how they prefer to shop,” said Kamal Kamakar, CEO of CitiXsys. “It also underscores the importance of adapting your business processes to provide the types of customer experiences consumers are looking for, such as creating user-friendly online shopping experiences and using geolocationing to send offers directly to shopper’s smartphones.”

Key survey findings among global consumers include:

•       About 50% take advantage of Click and & Collect/Buy Online Pickup In-Store (BOPIS).
•       51.3% will leave a store emptyhanded if lines are too long.
•       The top reason (34.5%) for online shopping cart abandonment is: “I only use it as a wish list.”
•       53.6% click on retargeting ads.
•       68.2% have responded to an ad made through social media.

The 2018 Global Path to Purchase Survey is iVend Retail’s third annual study on changing consumer behaviors and preferences. This year’s survey was conducted online in partnership with AYTM, from December 18-21 2017, polling 2,250 respondents around the world in Australia, Canada, Germany Mexico, Philippines, South Africa, United Arab Emirates (UAE), United Kingdom (UK), and United States of America (USA). Survey respondents included both males and females, ages 18+.

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