Survey Says: 33% of Restaurant-Goers Never Dine Below 4-Stars #NRAShow
The report, released in tandem with the #NRAShow, identifies the minimum requirements Restaurants must have in terms of online reviews.
In a comprehensive survey, comprised of over 500 internet users of various backgrounds, age 25-50 year olds, and conducted over the course of 3 weeks, 33% of frequent restaurant-goers stated that they would never eat at a restaurant with an average 3-star review on online review websites, such as Yelp, Google and Facebook.
Chris Campbell, founder and CEO of ReviewTrackers, also says, “A half-star improvement on Yelp’s 5-star rating makes it 30 to 49 percent more likely that a restaurant will sell out seats during peak hours. I can’t think of a single restaurant that doesn’t want a 30 percent increase in sellouts.”
It seems we have entered an age when customers can quickly become online critics, forcing restaurants to deal with Yelpers – or reviewers on TripAdvisor, Google+, Facebook, etc – who may be impossible to please and too quick to rant.
Online Reviews have proven to affect sales. Incorporating reviews as a regular feature of digital channels can help you attract more people, generate more leads, and give a business more visibility, as a recent report on AdWeek stated. It seems the more reviews a restaurant has, the greater the likelihood of a higher overall rating. An increase of 8 to 100 reviews can result in an increase in your natural search traffic through search engines such as Google.
ReviewTrackers is an online review management and reputation monitoring platform for multi-location businesses. Powered by proprietary data collection technology, this Software-as-a-Service tool is designed for business owners and social media professionals to easily monitor, analyze, respond to, and generate customer reviews on 50+ review sites like Yelp, TripAdvisor, Google, Foursquare, etc.
The review data they provide enables businesses to gain actionable insights on how to improve overall performance on online review websites. The data can help to raise awareness on critical customer service issues, identify operational policies that need to be changed, and recognize employee management issues.