SYNQY Announces World’s First Open Retail-Merchandising Platform for Ecommerce
Delivers unparalleled brand engagement at the point of sale
October 3, 2016, Pleasant Hill, CA – SYNQY Corporation today announced the SYNQY Brand Engagement Platform 3.0. This open retail-merchandising platform is the first Software as a Service to easily pipe interactive content directly from manufacturers onto ecommerce sites. Using a network of intelligent brand touch points called SYNQYs (pronounced “sink-ee”), the third-generation solution places fully interactive, product promotional content onto coupon, loyalty, product listing and product detail pages – without the need for deep server-side integration or manual content handling.
“Both brands and retailers want rich media, promotional content on their reseller sites,” said Michael Weissman, CEO of SYNQY Corporation. “Yet, until the creation of SYNQY’s Brand Engagement Platform, it’s been practically impossible to deliver up-to-date, interactive content at scale from manufacturers onto ecommerce sites, all while maintaining the retailer’s brand look and feel.”
The SYNQY Brand Engagement Platform 3.0 works with more than 75% of the ecommerce shopping carts with zero server-side integration. This includes all of the top 10 shopping carts such as WooCommerce, OpenCart, Magento and Shopify. The solution can be integrated onto any major retailer’s ecommerce site in minutes or through a popular tag management application such as Google Tag Manager or Ensighten. Currently, the SYNQY solution is running on more than 1,000 sites.
The solution is already generating positive results.
“We want the best brand engagement as early in the path to purchase as possible,” said John Zamperelli, Senior Manager of Retail Sales and Marketing at SiriusXM. “With SYNQY, we generate an amazing 20 seconds of brand engagement with over 7% of the ecommerce visitors.”
The SYNQY Brand Engagement Platform is targeting the $355B trade promotion spending that Nielsen says is unprofitable for brands. Trade promotional campaigns need to be aligned with the emerging omnichannel consumer shopping patterns. The SYNQY platform gives brand marketers the ability to tell more of their story at the ultimate moment of truth – right next to the product at the point of sale.
“Shopping continues to move online, requiring new capabilities in digital trade promotion optimization,” said Thom Blischok, CEO and global retail strategist of The Dialogic Group. “The shopper is beginning to demand not only much improved offer personalization, but also a significant increase in product information transparency. It appears that SYNQY is meeting both of those needs with its emerging technology platforms and capabilities. The SYNQY offerings allow manufacturers and retailers alike to ‘supercharge brand relevance’ with market-leading digital capabilities.”
The SYNQY next-generation Brand Engagement Platform supports many types of interactive HTML 5 content including videos, calculators, lookbooks, assessments, guided product selectors, microsites, PDFs, resource libraries, forms, ebooks, giveaways and quizzes. This opens up retail merchandising to utilize more than 50 third-party content sources including: Brightcove, WordPress, SlideShare and Ion Interactive. For a full list, click here.
SYNQY Corporation is a software as a service (SaaS) company that is revolutionizing marketing at the online point of sale. The SYNQY Brand Engagement Platform helps marketers deliver unparalleled brand engagement by enabling a network of intelligent touch points across their reseller channels. Learn more at www.synqy.com or follow us at https://twitter.com/synqy
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