Tablet-Based POS Aboard European Ships


When customers are mobile, why shouldn’t your POS be?

A new tablet-based point of sale system is increasing revenue aboard one of Europe’s leading cruise and transport shipping companies Color Line AS. The latest tablet PCs from X2 Computing have been implemented on six ships that operate between Norway, Sweden, Denmark and Germany. The tablets were installed in partnership with Torex Retail, a leading supplier of point of sale solutions, and are empowering Color Line to not only increase revenues from drinks sales in the show lounges, but also reduce costs and increase efficiency by optimising staff deployment throughout the ship.

In the show lounges, staff have 30 short minutes to serve over 400 customers prior to each show. This has long been an operational nightmare. The tablets replace the server’s traditional tools of pen and paper. Servers use Torex’s Oscar Cruise Management software as part of a complete integrated electronic ordering system on their tablets to better serve the thirsty pre-show guests.

“The solution provided by X2 and Torex has exceeded our original expectations and is making a major contribution towards enhancing customer service and increasing revenues in our show lounges,” commented Einar Haugland, IT Operations Manager for Color Line AS.  “We have also been extremely impressed by the high level of support provided by all of our technology partners throughout the development process.”

The tablet Color Line is using is the X2362, a ruggedised tablet computer with brilliant 8.4” touch display and a high performance, energy-efficient Intel Atom™ processor. Since deployment, customers are being served so quickly the drinks are often delivered to the table before the payment process is finished. Additionally, the tablets render Color Line more flexible in terms of staffing. Staff from areas can now be redirected to show lounges during the evening because delivering drinks to customers no longer requires being trained as a server.

According to Nina Kyllo, a consultant for Torex Retail AS:  “X2 has proactively worked with us throughout this challenging project to deliver a solution that has met all Color Line’s key objectives.  By making their resources available at all times, we have been able to rapidly resolve every issue and deliver a resilient and reliable solution that is having a positive impact on increasing the level of customer service provided in this challenging on-board environment.”


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