Target Takes On Wal-Mart’s Mobile Plans; Now Offers Free Mobile Services In Stores

LOS ANGELES, CA, November 9, 2017 – Just in time for holiday shopping, Target is stepping up the heat on Wal-Mart and other mass merchandisers offering low priced mobile services. Beginning today, shoppers can purchase a $4.99 SIM or low cost Android handset starting at just $59 with free mobile service from FreedomPop, including voice, text and data, in more than 1,100 Target retail locations and on

The FreedomPop launch marks a significant market opportunity for Target, which will now feature a completely free mobile service next to higher priced competitive plans. With more than 15 percent of wireless sales happening via Wal-Mart today, Target is taking a competitive step by offering free mobile service across its retail footprint. Though many consumers shop and compare prices for mobile phone plans online, 90 percent of mobile phone plan sales still occur in a retail location.

The launch also comes in advance of the busy holiday shopping season, when many families are looking for less expensive mobile phone services and devices to gift to tweens, family and friends. And as many look to put a new iPhone under the tree, FreedomPop also offers compelling plans starting at $.99 a month for Apple iPhone users, which include 500 MBs of LTE data, 500 voice minutes and 500 texts. Users can also sign-up for FreedomPop’s recently launched annual plan for $5 per month for 1GB of data, unlimited talk and text.

“We’ve had enormous success in offering our free mobile services online only, and now we’re opening up our service to an entirely new market with our expansion into retail locations,” said Steven Sesar, FreedomPop COO. “It’s an unprecedented level of access to our free mobile service.”

FreedomPop is one of the fastest growing mobile providers in the world, with more than two million users across globe, including the U.S., U.K., Mexico and Spain.

About FreedomPop

FreedomPop provides disruptive mobile services so that no one is left off the “connected grid.” Founded in 2012, FreedomPop is rewriting the rules of the global telecoms industry and is backed by LetterOne, Mangrove Capital, DCM, Partech, Intel Capital, Axiata and Skype Founder Niklas Zennstom’s Atomico. The company offers a suite of devices, services, and innovative social sharing and incentive benefits, providing consumers access to free high-speed Internet and mobile phone services worldwide. Visit for more information.

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