The ALDO Group Inc. Selects B2B eCommerce to Support Franchise and Retail Stores

NEW YORK, NY–(Marketwired – May 9, 2016) – CGS, a global provider of business applications, enterprise learning and outsourcing services, today announced that the ALDO Group Inc., a leading fashion retailer specializing in the design and production of footwear and accessories, selected BlueCherry® B2B eCommerce. The solution will enable ALDO to streamline global sales processes and strengthen buyer relationships across franchise and retail store locations.

With more than 2,500 points of sale and nearly 2,000 retail stores across the globe, ALDO is continually challenged to engage its large network of wholesale and franchisee retail buyers. The company was looking for an eCommerce solution with proven functionality to fully support its B2B business. After a rigorous evaluation of solutions, ALDO selected BlueCherry B2B eCommerce to engage its buyers, promote products globally in its own private marketplace and enable buyers to select assortments and receive confirmed orders virtually anywhere, anytime.

“With global operations spanning nearly every continent, we knew we needed a B2B solution to enhance our wholesale sales process to keep up with consumer demand,” said Lance Martel, CIO at ALDO. “With CGS’s extensive list of customers and knowledge, BlueCherry B2B eCommerce was the best solution to fit our growing global needs. BlueCherry will ultimately enable us to reduce costs, shorten sales cycles and increase both buyer and consumer satisfaction.”

BlueCherry B2B eCommerce has also made it more convenient for ALDO buyers to view seller recommendations, obtain detailed product information including availability, and place orders online or via mobile device. This increased level of wholesale and franchise buyer support is a necessity in today’s competitive retail marketplace.

“With over 30 years of experience in the fashion, footwear and consumer product market, CGS understands how valuable it is to have a solution that engages buyers across the globe,” said Paul Magel, president, Business Applications and Technology Outsourcing, CGS. “We are proud to welcome ALDO to our BlueCherry community. We look forward to working with and helping ALDO’s mission to improve global sales processes — and ultimately, improve its sales.”

About The ALDO Group Inc.
The ALDO Group is a world leading creator and operator of desirable footwear and accessory brands. With 2,300 points of sale in 95 countries around the world, the company operates under two signature brands, ALDO and Call It Spring, and a multi-brand retail concept, GLOBO. Founded in 1972 by Aldo Bensadoun, The ALDO Group leads all operations from its head office in Montreal, and continues to act with its founder’s values of love, respect and integrity. More than 20,000 people work for The ALDO Group. For more information, visit Read more

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