The Buckle, Inc. and Aptos, Inc. Embark on Omni-Channel Retail Tech Initiative #NRF17

NRF 2017 – NEW YORK CITY, January 16, 2017 – A leading specialty retailer of apparel, accessories, and footwear for fashion-conscious young men and women, Buckle (NYSE: BKE) has earned a reputation as one of America’s favorite denim destinations by offering a wide selection of fits, finishes, and styles from both leading third-party brands and its own private label brands.

Staying true to its mission of creating the most enjoyable shopping experience possible for its guests, the retailer is modernizing its retail technology infrastructure to enhance its ability to create exceptional high-touch, individualized shopping experiences. Buckle is partnering with Aptos to outfit its enterprise with Aptos’ integrated solution suite offering proven retail technology in the cloud to transform its omnichannel operations and deliver powerful, personalized experiences for its guests.

“By leveraging Aptos solutions, we’ll further empower our teammates to provide guests with the outstanding level of service they have come to expect from Buckle,” said Robert Harbols, senior director of Information Technology at Buckle. “Aptos solutions will provide a holistic view of the guest, merchandise, and store orders, allowing us to provide a more seamless shopping experience as we deepen our relationships with guests.”

“Buckle has a long history of engaging customers differently and building lasting relationships with its guests,” said Noel Goggin, Aptos CEO and culture leader. “We look forward to providing this iconic retailer with the solutions they need to create relevant experiences, while providing a sustainable upgrade path for continued growth and innovation.”

With over 125,000 stores live on its Singular Commerce™ platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently” In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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Aptos, the Aptos logo, “Singular Commerce,” and “Engaging Customers Differently” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

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