The Counter Custom Built Burger Selects MICROS as Its Exclusive POS Provider

New POS at The Counter

The Counter Expands Its Business with New Point-of-Sale System

The Counter Custom Built Burgers has has just rolled out the MICROS Restaurant Enterprise Solution (RES) and reporting and business intelligence features for all of its sites.  MICROS Systems, Inc. is a leading provider of information technology solutions for the hospitality and retail industries, they provide committed local support to each of The Counter’s twenty-four domestic and two international sites.

Following a thorough review of Point-of-Sale/Point-of-Service technology providers, After opening its third location and conducting a thorough review of technology providers, The Counter selected MICROS to provide them with a reliable point-of-service solution which will support its business plan for aggressive growth.  The Counter proudly features an extensive menu, and with over 312,120 different burger combinations, The Counter required a point-of-sale solution with functionality that will allow employees to quickly and efficiently enter order combinations.  MICROS RES provides a screen flow clearly and concisely emulating The Counter’s complex ordering process, making providing superior customer service that much easier.

POS System Provides Easy to View Reports

In order to effectively manage The Counter’s rapidly expanding franchise, MICROS’s robust reporting and business intelligence modules were implemented to compile and organize financial and operational information in easy-to-view online reports.  By placing emphasis on business analysis, offers a greater scope of reporting that goes well beyond the reports generated solely on the POS level.

“MICROS’s strong business model and international resources make it the perfect partner for The Counter,” explained Jeff Weinstein, Founder/CEO of The Counter.  “MICROS RES fully supports our current needs as well as offers us room to grow, and provides us with real-time information on sales and business metrics throughout the entire organization and franchise operator community.  We are excited to continue working with MICROS as we expand our use of technology.”

“We are thrilled to have been selected by The Counter to manage its technology needs,” stated Ed Chapel, Senior Vice President of North American Distribution, MICROS Systems, Inc.  “Through our comprehensive solution and reliable local support teams, MICROS is committed to providing The Counter with the tools to help manage its business functions and focus on its expanding business.”

About The Counter

Founded in 2003 by Jeff Weinstein, Culver City, Calif.-based The Counter® is the 21st-century equivalent to the classic burger joint, offering a fresh, unconventional approach to the American tradition of creating the ultimate premium burger with its inviting industrial decor, today’s music and outstanding food in a laid-back family atmosphere. The Counter has quickly gained national acclaim. In July 2005, GQ magazine columnist Alan Richman named The “Build Your Own Burger” to his list of the best burgers in America and “The Oprah Winfrey Show” featured The Counter’s inclusion on Richman’s list in a 2006 show highlighting the “20 Hamburgers You Must Eat Before You Die.” The Counter has also been featured in several other major publications including Travel + Leisure, the Los Angeles Times and Food & Wine magazine. In 2008, The Counter was chosen as one of six Nation’s Restaurant News‘ Hot Concepts.  There are currently 24 locations in the United States and 2 international locations.  For more information, visit .

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