The Howard Company Brings Digital Drive-Thru Solutions to 2016

Brookfield, Wisc. (April 25, 2016) –  The Howard Company, Inc. is eagerly looking forward displaying the latest in digital drive-thru menu board solutions at the 2016 National Restaurant Show May 21-24 in McCormick Place, Chicago, IL. The Howard booth will feature both Samsung and Peerless digital menu boards with a variety of screen options for guests to explore. With digital products gaining momentum as the new direction in drive-thru lane solutions, this is a great opportunity for show attendees to see and compare the industry’s latest menu board innovations.   

Today’s evolving drive-thru trend takes indoor digital menu board technology outdoors to the drive-thru menu board. The Howard Company recognizes that digital drive-thru boards have requirements which distinguish them from their indoor counterparts.  Maintaining ideal temperature control under all weather conditions, controlling variant lighting to allow optimum menu visibility both in daylight and at night, and ease of content creation are all primary concerns for our business partners looking for the best value in a digital drive-thru menu board system. The Howard offers the consumer multiple solutions, from one to three screens, or hybrid systems incorporating more traditional graphics with digital screens. Our proprietary content management program comes with every digital system, allowing operators to easily update and change out menu board content at their leisure.

 “Each year we seek to bring our best menu board products to show NRA attendees. We enjoy having the opportunity to give store operators a chance to explore different menu board systems and to talk with them about how to make the new innovations work in their shops,” says Howard Company President and CEO, Doug Watson. “Our digital drive-thru menu boards offer the ability for the smaller store operators to customize their menus, as well as making it simple for large chains to do quick menu changes system-wide. Any drive-thru experience must engage the guests with easy to read menu listings, just like inside the restaurant.”  The Howard Company continues to strive to be the cutting edge leader in the menu board industry. “We remain committed to be your menu board experts who care!” says Watson. “Be sure to stop by booth 5401 to see how The Howard Company can help you achieve the most progressive systems for your restaurant.”

About The Howard Company, Inc.

Founded in 1950, The Howard Company, Inc. and its sub-brands specialize in the design and manufacture of Point-of-Purchase displays, menu boards and graphics for the food service industry. The employee-owned company also serves domestic and international markets in food service, beverage, and financial trades and targeted retail industries such as hardware, automotive and home center displays.

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