The Howard Company To Exhibit​ Digital Signage Solutions ​At #NRAShow​

Brookfield, WI, May 9​, 2017— Customized digital signage solutions from The Howard Company are designed to evolve along with your foodservice business. The Howard Company combines its 67 years of industry experience with cutting edge technology and design to offer menu board systems that help you maintain your edge in today’s competitive environment. For example, with an array of available indoor and outdoor digital systems, restaurants can quickly and conveniently change menus from a central office.
Check out The Howard Company’s customized digital signage solutions at the NRA Show. To learn more about how digital signage, drive-thru options and an integrated package of screens, computers and software can work for you, stop by Booth 5401 or visit the website at

Here are some of the ways The Howard Company can help foodservice operators:

Boost profitability: Digital signage is easy to adapt, so it simplifies promoting LTOs, seasonal ingredients and specialties. Improve profitability by correctly placing and promoting particular menu items. The company’s line of innovative products can save your operation time and money, too. Digital signage is greener, convenient and often more economical than traditional menus.

Conveniently make menu changes company-wide: Foodservice operators can easily change local menus from their office, or remotely update restaurant chain menus and screens nationwide. Choose from our versatile line of digital menu display screen packages that all include an easy-to-use menu board software system. We also offer installation services for our products.

Upgrade the customer experience: From the time customers pull into your drive-thru or enter your restaurant, The Howard Company product line can enhance their experience. The DT Choice Digital Drive-Thru Board, as well as options for drive-thru lanes, help QSRs meet changing consumer needs. Whether your plans include updating your static menu board by combining it with a digital screen, or employing a system of screens to display your entire menu and feature changing graphics as well as streaming sports or live news feeds, our designers can help you find the most cost-effective solution for your operation.

The Howard Company offers turnkey services for digital displays, drive-thru equipment, menu boards, merchandising and décor products. According to President and CEO Doug Watson, The Howard Company serves as a single resource to help its foodservice business partners maximize their equipment dollar.

About The Howard Company: Based in Brookfield, WI, the 100 percent employee-owned Howard Company was founded in 1950. Today, we combine 67 years’ experience in supplying restaurant menu boards with the expertise needed to create our innovative digital signage product line. The Howard Company’s services blend technology with turnkey convenience to fit our customers’ unique needs. We understand menus, marketing and promotion in the foodservice arena, and we know there is no one-size-fits-all solution. That’s why The Howard Company is your one source for drive-thru and indoor digital signage, as well as headsets, order confirmation, design, and installation services. Our history makes us an ideal partner for creating today’s most insightful, up-to-the-moment drive-thru and indoor digital signage solutions for your business.


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