The Original Point of Sale Kiosk Gets a Makeover


PepsiCo unveils vending machine that perpetuates brand interaction at the point of sale.

The original point of sale kiosk, the vending machine, is undergoing a significant upgrade at the hand’s of Pepsi. The company is launching a Social Vending System; a state-of-the-art networked kiosk that features full touch screen interactive vending technology. In a world hungry for brand connection at every turn, this high-tech vending machine fits right in, allowing to consumers connect with PepsiCo brands right at the point of sale.

“Social Vending extends our consumers’ social networks beyond the confines of their own devices and transforms a static, transaction-oriented experience into something fun and exciting,” said Mikel Durham, an innovation officer at PepsiCo Foodservice.

Owe your cubicle-mate a soda? No need to make a trip to the machine; they can go get it themselves. Pepsi’s new system lets users gift beverages by entering the recipient’s name, mobile phone number and a personalized text message or video. The recipient receives a system code and instructions. When the recipient redeems the gift, they can either thank the original sender with a gift of their own or pay it forward by gifting a beverage to someone else.

And if you’re one of those people who likes to pay the toll for the person behind them, you can add another random act of kindness to your repertoire. Users can send “random acts of refreshment,” by buying drinks for strangers in a given location.

The Social Vending System was conceived by PepsiCo’s newly formed Equipment Innovation group, whose mandate is to leverage emerging technologies to deliver relevant brand experiences for consumers through equipment. The design and UI were created in collaboration with Milwaukee, WI based DCI Marketing and Protagonist, located in Venice Beach, CA.

“Our approach to technology innovation is driven by what we know consumers want. We’re working with some of the best minds in the business to develop equipment that provides customization, personalization and choice,” said Christine Sisler, VP, Equipment Innovation, PepsiCo. “Our Social Vending System delivers on those insights and more – it’s also visually engaging, fast, intuitive and satisfying to use.”

There are also operational benefits. Innovative use of telemetry with the Social Vending System allows customers to closely manage inventory levels and delivery scheduling remotely, and easily update digital content online to change messaging and media content as needed.

The recent upswing in interactive kiosks coupled with the proven success of the vending machine model make Pepsi’s Social Vending a timely and exciting addition to the point of sale industry.

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