The Retailer’s Dilemma: Selling to the ‘Smarter’ Shopper

The Retailer’s Dilemma: Selling to the ‘Smarter’ Shopper

MasterCard #OmnishopperGuide finds consumers researching online more, shopping at fewer stores as technology becomes ubiquitous ROME – 9 September 2015 – Technology now touches nearly every retail transaction, creating a vastly different shopping experience for retailers and consumers alike, according to a report released today by MasterCard. Eight out of ten global shoppers’ purchase decisions are now informed by a digital device, with consumers saying they are smarter shoppers and getting more value than before. However, though in-store sales still account for more than nine-tenths of all retail spending, the result is a more focused in-store shopper buying from a narrower list of unique stores than in years past. “Getting smart about smart shoppers is paramount

Read more http://newsroom.mastercard.com/press-releases/the-retailers-dilemma-selling-to-the-smarter-shopper-2/

 

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