Tilly’s Selects Aptos Cloud-Based Singular Commerce Platform to Support Omni-Channel

New Functionality Will Support Point of Sale, Enterprise Order Management, Sales Audit, Customer Relationship Management and Sales Channel Convergence 

ATLANTA, December 14, 2016 – Aptos, Inc., a recognized market leader in retail technology solutions, today announced apparel, footwear and accessories retailer Tilly’s [NYSE: TLYS] has selected the Aptos Singular Commerce™ platform to support seamless experiences and best-practice operational execution essential for success in today’s omni-channel retail era.

Tilly’s is a leading destination specialty retailer of West Coast inspired apparel, footwear and accessories with an extensive assortment of the most relevant and sought-after brands rooted in action sports, music, art and fashion. Tilly’s operates 225 stores in 33 states and its website, www.tillys.com.

“We conducted a very extensive evaluation of retail technology offerings and Aptos’ proven platform along with its strong reputation and customer satisfaction scores were very influential in our selection,” said Jon Kubo, chief digital officer, Tilly’s Inc. “Leveraging Aptos’ end-to-end cloud-based retail technology suite, Tilly’s will gain a holistic and fully integrated set of capabilities to support our digital convergence initiatives today, and expand when we’re ready to leverage new solutions as our business grows and evolves.” 

Aptos’ Singular Commerce platform integrates every part of the enterprise to enable truly seamless customer experiences no matter where, when or how customers shop. Supporting omni-channel operations, information is integrated across channels to support one complete view of customers, inventory, orders, and more.

Tilly’s will leverage the market-leading Aptos Store point of sale solution to support customer engagement and seamless transactions across 1,200 mobile devices in its brick & mortar stores. As well, Tilly’s will leverage the powerful Aptos Sales Audit solution to validate and relay accurate and timely transaction information throughout the enterprise, integrating data from its point of sale and legacy back end systems, for improved decision making, streamlined operations and reduced costs.

Aptos CRM will help Tilly’s cultivate long-term relationships with customers and remain relevant by quickly identifying and responding to their changing needs and desires. Providing a 360-degree view of each customer, Aptos CRM provides advanced tools for customer capture, analysis, segmentation and campaign management.

The addition of Aptos Enterprise Order Management will enable the company to profitably manage all orders throughout their lifecycle, from initiation to fulfillment and back, and help integrate Tilly’s physical and online retail channels. 

“For nearly 35 years, Tilly’s has provided an unparalleled selection of the most sought-after brands, delivering a distinctive shopping experience,” said Noel Goggin, CEO and culture leader for Aptos. “Aptos is proud to partner with Tilly’s to provide the latest retail technology to support seamless and engaging customer experiences across channels and respond quickly to the latest trends to stay relevant to its Centennial customer base.” 

With over 125,000 stores live on its Singular Commerce platform available in the cloud, more than 500 retail brands across the globe rely on cloud-ready Aptos solutions.

About Aptos “Engaging Customers Differently”
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more: www.aptos.com

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Aptos, the Aptos logo, “Singular Commerce,” and “Engaging Customers Differently” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

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