Best Practices For Today’s Retailer through Secure Mobile Technology
The retail industry has seen a dramatic increase in the use of mobile devices. In order to embrace the rapid evolvement of mobility, retailers need to provide secure apps that allow store associates instant access to information and inventory. Retailers using mobile devices for check out and customer needs can process sales more quickly and decrease wait times, while remaining Payment Card Industry (PCI) compliant. Retailers can implement the below best practices to create a seamless customer experience and a pleasant work environment for all store associates.
Protect customer data
Retailers must meet the requirements of the PCI Data Security Standard, which ensures consumer data is kept secure. The standard includes requirements for security management, policies, procedures, network architecture, software design and other critical protective measures. Though PCI has not yet released formal requirements for accepting payments with consumer-grade mobile devices, mobile device management (MDM) providers, such as AirWatch, partner with leading sled hardware providers to ensure all mobile transactions are secure and meet PCI’s most recent mobile payment security recommendations. In May 2012, the PCI council released an “At a Glance” document called “Accepting Mobile Payments with a Smartphone or Tablet.” It is likely that the guidelines within this document lay the framework for future requirements.
“PCI requirements can be very specific,” says Karl Ma, director of IT Security for a major fashion company and an AirWatch customer. “For example, requiring a seven character password to log into a device – things like that are not natively supported by most devices, so AirWatch was a must for us. AirWatch provides the security to meet PCI compliance and a lot of other state regulated laws. AirWatch has basically come to our rescue and helped us overcome these barriers, that by default, we couldn’t do on our own. We wouldn’t know how to achieve these compliance requirements without AirWatch.”
Lock down unauthorized browsing on store devices
With a comprehensive enterprise mobility management (EMM) solution, retailers can combat mobile browsing threats by using a secure browser on devices, by whitelisting or blacklisting specific websites, or by setting devices to kiosk mode. With kiosk mode, retailers have the ability to display store websites, self-checkout, inventory management or customer shopping apps for an interactive customer shopping experience. The possibilities to personally interact with customers on in-store devices are endless, but so are risks associated with handing a device to a customer. Secure browsing applications allow retailers to configure customized settings to define and enforce secure browsing policies. Implementing kiosk mode capabilities for customer-facing devices allows each user to pick up a device, enter their own login credentials and upon leaving that device, have that secure information wiped and no longer available to the next user.
Minimize time customers spend in lines
Retailers can ensure faster checkout for customers by providing an omni-channel shopping experience. With an omni-channel shopping experience, customers can interact and engage across several channels and platforms (mobile, online, catalog) simultaneously. An example of providing an omni-channel shopping experience includes enabling the customer to purchase an item using the retailer’s app, providing in-store pick up and the ability to process a return via the retailer’s website. This convenience and flexibility enhances the customer experience, increases sales and decreases wait times. In order to truly provide an omni-channel shopping experience, all channels must be fused together to give the customer a seamless experience.
Maintain up-to-date inventory and product information
With mobile devices, store associates have the ability to securely access documents, product information and current store inventory. In order to securely access these documents, retailers must implement a content repository solution within their mobile deployment. Mobile devices enable store associates to access real-time information, such as multi-media files, planograms, training manuals, HR systems and more. The integration with content repositories also enables retailers to introduce marketing campaigns and promotions to ensure visual consistency and proper brand representation. Retailers using a content repository have fulfilled the store associates’ need for easy access to corporate content and the ability to collaborate with others while in the store. A content repository such as AirWatch Secure Content Locker, delivers anytime, anywhere access for end users with two-way synchronization across devices, along with sharing and editing capabilities. These features ensure the right content is to the right people, anytime and anywhere.
When it comes to adopting any new technology, the less time retailers spend worrying about the security on devices, the more they can focus on driving core business strategies and enhancing customer experience. Therefore, understanding the best mobile practices empowering today’s retailer becomes vital to the mobility strategy. With the right mobility tools and secure real-time access to data, store associates can become very effective and persuasive extensions of an organization’s multi-channel initiation when it matters most, assisting a browsing customer. The retailers who do this well are converting browsing customers into loyal brand ambassadors.
AirWatch is the world’s leading mobile security and enterprise mobility management provider with more than 1,600 employees across nine global offices. More than 10,000 organizations in 150 countries leverage the AirWatch® Enterprise Mobility Management Platform, which includes industry-leading mobile device, email, application, content, laptop and browser management solutions. Organizations can implement these solutions stand-alone for unique bring-your-own-device requirements, in AirWatch® Workspace containerized solution, or as a comprehensive, highly scalable, enterprise-grade mobility platform. With the largest research and development team in the industry, AirWatch ensures the broadest mobile platform support, develops innovative solutions like AirWatch® Secure Content Locker™, and integrates with the leading device manufacturers and technology solution providers in the mobile ecosystem.
Written by Christian Conway, Director of Sales for Retail, AirWatch
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