Toshiba to Showcase Ellumina Digital Signage Line at NRF Convention & Expo

Toshiba to Demonstrate In-Store Applications for Digital Signage Products at “Retail’s Big Show” in New York 

NEW YORK, N.Y. (Jan. 7, 2015) — On January 11-13 at New York’s Jacob Javits Convention Center, Toshiba America Business Solutions, Inc. (TABS) will showcase its Ellumina digital signage line in Booth No. 1543 during the National Retail Federation’s 104th Annual Convention & Expo. In collaboration with sister company, Toshiba Global Commerce Solutions, TABS will provide attendees with a clear sense of Ellumina’s primary retail applications, demonstrating its two software platforms, Virtuoso and Experience Manager

Toshiba’s Experience Manager is a completely customizable digital signage platform for managing networked interactive media experiences. By incorporating both live and pre-programmed content in an engaging manner, it delivers targeted content by time, location, and demographic making it ideal for virtually any retail environment.

Experience Manager’s cloud solution further allows for sophisticated planning, distribution and seamless management of digital content across an entire network of displays. Since it is capable of implementing live data, Experience Manager enables companies to quickly change or update information at a moment’s notice depending on the weather, available stock or any other real-time factor. 

To spotlight its capabilities for the retail market, Toshiba will demonstrate Experience Manager by simulating deli menu boards that feature daily lunch specials, regular menu pricing and sale items. Considering Experience Manager is particularly suited for implementation wherever people congregate such as malls, airports, sports and entertainment venues as well as grocery stores and other retail outlets, NRF Expo attendees are likely to find interest in Toshiba’s digital signage platform. 

Toshiba’s other Ellumina offering, Virtuoso – featuring touch screen technology to accompany its interactive software capability – will also be on display at Retail’s Big Show. Tailored to heighten the consumer experience, Virtuoso presents information in a compelling manner to more effectively promote products and services. 

To demonstrate this unique functionality, NRF’s convention goers will be able to check out an interactive recipe center in a mock grocery store setting. Virtuoso allows users to search for recipes, build a shopping list and either text, email or print a complete summary of their recipe instructions, shopping list, applicable coupons and store map. 

Ideally suited for an audience of one or a few, Virtuoso brings new life to content and deepens user engagement by providing access to information in an intuitive format allowing them to explore and expand content, watch videos and more. Toshiba’s digital signage platform also serves as an appealing self-service touch screen portal to learn about various product and service offerings. 

“We are excited about the opportunity to demonstrate Ellumina’s dynamic capabilities in front of such a wide array of many of the top retailers in the country,” said Toshiba America Business Solutions Chief Marketing Executive, Bill Melo. “As a result of showcasing our Experience Manager and Virtuoso platforms at NRF’s Expo, retailers from across all markets will have the opportunity to see how dynamically Toshiba’s Ellumina line is capable of conveying their key marketing messages while helping improve their company’s overall revenue.” 

About Toshiba America Business Solutions, Inc.

Irvine, Calif.-based Toshiba America Business Solutions, Inc., (TABS) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world’s eighth-largest electronics/electrical equipment organization. At Toshiba, we understand managing your business content goes well beyond making copies. It’s about managing information whether it’s in print, in digital format or displayed visually. Our people offer leading, real-world products and solutions – whether speaking of our award-winning, e-STUDIO multifunction products or innovative Ellumina digital signage line – to handle all of your content management needs. We’ll help you cut costs, secure your information and reduce your environmental footprint. And if there’s one thing every business and our planet can use right now, it’s managing to do more with less. For more information on Toshiba solutions and services available in the United States and Latin America, please visit and watch our corporate video on YouTube.

National Retail Federation Convention & Expo

NRF’s Annual Convention & EXPO earned the nickname “Retail’s BIG Show” years ago and because the name was so appropriate, it stuck. Today, Retail’s BIG Show is NRF’s flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. After more than a century, Retail’s BIG Show is still the place – the only place – where you can see and experience all things Retail. It is truly one-stop-shopping for industry professionals from the around the world.

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