TWIN PEAKS RESTAURANT CHAIN TAPS MYCHECK MOBILE PAYMENT TECHNOLOGY PLATFORM
DALLAS, June 18, 2015 — Twin Peaks, the ultimate sports lodge known for its made-from-scratch kitchen, rugged atmosphere, and ultimate sports viewing experience, announced today it is partnering with MyCheck, a leading mobile payment technology platform, to provide new avenues for customer engagement via its own branded mobile payment app. The new Twin Peaks mobile app will allow customers to view, split and pay their bill from their phone using Apple Pay, PayPal, Google Wallet, debit or credit cards; order additional menu items, and access exclusive rewards and special offers only redeemable in the app.
“At Twin Peaks we are always looking for new ways to heighten our guest experience without detracting from our core value proposition – delicious food from the best kitchen in sports combined with the ultimate sports viewing experience. By partnering with MyCheck, we will not only extend our brand, but provide guests with the speed and ease of secure mobile payments, including the option to order another round from our great variety of beers, split the check among friends and pay – all from their phone,” said Pete Bell, chief marketing officer, Twin Peaks. “In addition, our app will allow Twin Peaks to automate how we reward our loyal customers, surprising and delighting them in real-time on their phones, with our promotional programs seamlessly integrated into our point of sale system.”
“We are pleased to partner with Twin Peaks restaurants, which understands that a branded mobile payments app is a vehicle for driving greater customer engagement, as it literally puts the brand in the hands of consumers and keeps it top-of-mind,” said Tal Zvi Nathanel, U.S. CEO of MyCheck. “The MyCheck platform also provides Twin Peaks with robust data and analytics so they can glean deeper customer insights, test and streamline menu and promotional offerings, and inform new marketing strategies.”
The Twin Peaks app will be available at the Apple App store and Google Play in late August.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville by successful restaurant veterans Randy DeWitt and Scott Gordon, Twin Peaks was designed as a unique concept to meet the needs of an untapped market. Twin Peaks features high-quality food and ice-cold draft beer served by friendly and attractive Twin Peaks Girls in a mountain sports lodge setting. In 2014, Twin Peaks was listed among Nation’s Restaurant News’ “Second 100,” an annual report that ranks restaurant brands between 101-200 based on U.S. system-wide sales, and was included in FSR Magazine’s “Ones to Watch.” Twin Peaks was also recently named “America’s Fastest Growing Restaurant Chain” by Bloomberg Businessweek. The national chain currently has 68 locations throughout 24 states.
MyCheck is a mobile payment technology platform designed for the hospitality industry that transforms the guest experience through faster checkout, increased loyalty and customer engagement while providing restaurants with the tools, data and analytics they need to better understand customers to interact with them in meaningful ways. MyCheck creates private label branded apps for restaurant groups and chains that allow customers to use their smartphone to view, split and securely pay their bill, but also collect and redeem special offers and loyalty benefits. MyCheck’s technology platform is integrated with 27 different Point of Sale systems and is also built in to apps that combined, reach more than 50M consumers. For more information, please visit www.mycheckapp.io.
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