Use Mobile POS to Ring in Spring Shopping with These Five Email Marketing Tips
The spring season is here and many small business owners are looking to reach customers with seasonal offers and special promotions to bring in new business. Built-in email marketing tools in some point of sale (POS) systems make it easy for small business owners to create effective email marketing programs to help build and nurture ongoing customer relationships.
Here are five tips for effective email marketing just in time for spring sales and seasonal items from the folks at NCR Silver:
Make it Your Own
Show your personality by adding your logo and images, and then choose a template that fits. Use the newsletter template to announce special events and select from a variety of layouts to announce promotions. Keep your copy conversational and friendly. Privacy remains a concern, so experts recommend avoiding automated personalized messages. However, friendly greetings and introducing offers and promotions up front help pique customer interest.
Bank on Bulk
Bulk email features make it easy to reach thousands of customers and prospects at one time. Multi-store capabilities make it even easier to reach customers at all your locations.
Receipt and Repeat
Thank customers often and let them know you appreciate their business. One of the most overlooked ways to do this is via email receipts. Always customize your receipts with a “Thank You” and add a discount to drive repeat business.
Miss You Much
Set up automatic reminders to stay in touch, and offer incentives to let customers know you appreciate their business. A well-timed email can be just what your business needs to keep a steady pace of customer traffic all year long. (NCR Silver findings show that merchants who set automated “Miss You” emails every 30 and 60 days to touch base with their customers rank among the top performers in sales, both in revenue and number of products sold.)
Show Your Social Side
The power of social marketing lets you connect with customers when and how they want. Set up email offers and instantly push them to your Facebook page. Remember to put links to your social sites in all your email campaigns and receipts so customers know where to find you in the social media-sphere.
“Email campaigns remain one of the best ways to reach today’s highly social and connected consumer,” said Justin Hotard, general manager, NCR Silver. “NCR Silver mobile POS gives small business owners the simple tools they need to reach customers and drive repeat business season after season.”
NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, recently announced a new loyalty component of NCR Silver, its powerful mobile POS for small businesses that complements the existing automated email and social marketing functionality. Monthly fees start as low as $59.
For more information, visit the website, or call 1-877-630-9711. NCR Silver provides live, 7-day support and access to Silver SidewalkTM, a customer community portal with information and opportunities to connect with other members. NCR Silver tablet POS runs in the cloud, uses consumer-friendly technology, and works on Apple® devices running the latest iOS.
About NCR Corporation
NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.
NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.
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