Virtual Reality Company For Retail Opens East Coast Office

New York Metro location opens to better service and support local clients

CHICAGO, June 16, 2016 – InContext Solutions, a global leader in web-based virtual reality (VR) shopping and retail solutions, today announced the opening of its first east-coast office and virtual reality innovation center in Summit, N.J.

The office features InContext’s HIVE (Hi-Immersion Virtual Experience), a VR lab that offers hands-on experience with technology and high-end wearable devices, and ShopperLab, a collaboration and demonstration space that allows retailers and CPG companies to create and test new shopper experiences in hyper-realistic virtual stores.

“Virtual reality is an amazing technology, but to understand its disruptive potential you have to experience it first hand,” said Mark Hardy, CEO of InContext Solutions. “We have seen such success with the HIVE in our Chicago headquarters and we wanted to bring that experience, along with ShopperLab, to our east coast clients–giving them a better understanding of where VR is going, and how new technologies can improve critical parts of their businesses.”

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InContext Solutions’ virtual simulations allow retailers and CPGs to create and modify new concepts, and test concepts with consumers before they ever invest in production or transform in-store experiences. With VR technology, retailers and CPGs can:

  • Shorten Innovation Cycles: Redesign spaces in real time
  • Reduce Costs: Eliminate capital expenditures, labor, travel and other costs associated with setting up physical test stores
  • Increase Customer Loyalty: Create and validate localized engaging shopper experiences
  • Access Real Time Data: Shopping patterns and preference change quickly, so relying on data from last year or another market reduces profitability potential
  • Communicate More Effectively: Virtual technology uses imagery to communicate expectations on store layout and product placement

“Expanding our presence on the east coast strengthens our ability to help global brands make faster, smarter and more profitable decisions,” Hardy added. “Our team and proprietary VR technology uniquely position us to give clients the tools and support they need to create and execute a targeted, engaging shopper experience.”

To learn more about InContext’s VR solutions, please visit

About InContext Solutions

InContext Solutions is the global leader in scalable web-based virtual reality (VR) shopping and retail solutions, allowing manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment. Use of InContext’s ShopperMX™ platform delivers substantial cost savings and reduces capital expenditures by allowing clients to test and evaluate ideas in the VR store environment—as opposed to doing so in physical stores—while reducing competitive visibility. Visit

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