Vizury Launches Browser Push Notification Feature with its Engage Commerce Platform
Browser Push Notifications enable e-Commerce marketers to engage users with personalized messages, even if the user has navigated away from the brand’s website
SAN FRANCISCO, CA – Sep 20, 2016 — Vizury (www1.vizury.com), the growth marketing technology company, announced today the addition of Browser Push Notification to their Engage Commerce platform. The Browser Push Notification solution allows marketers to segment and target web users down to an individual level. Vizury’s Engage Commerce platform blends in-app and website behavioral insights with machine learning to deliver deeply personalized, one-on-one recommendations, for highly synchronized campaigns across all channels.
Browser Push Notifications are highly personalized messages delivered to the individual based on the user’s behavior on a brand’s website. These notifications are dynamic, clickable, and deep-linked to the exact product page on the brand website, eliminating the need to navigate external web pages. With a 70 percent view rate, personalized Browser Push Notifications are comparable with email in terms of reach and engagement scalability.
“We believe that personalized engagements help brands connect with, retain and ultimately grow conversions. Browser Push Notifications bring brands closer to their audiences and help them stay connected, even after users have dropped off their website,” states Chetan Kulkarni, Co-Founder and CEO of Vizury.
The Browser Push Notification feature combines the power of browser retargeting and real-time personalization, enabling e-Commerce marketers to execute targeted retention campaigns for website users. The Engage Commerce platform offers a host of niche use cases that brands can implement using Browser Push Notifications, such as product discovery, price-drop alerts, retargeting, and re-engagement of lapsed users.
“The advantage with Browser Notifications is that a personalized message can be sent directly to the user’s browser, to remind him or her of a pending purchase. Considering 98 percent of users drop off from e-Commerce websites without completing a purchase, Browser Push Notifications are the perfect solution to re-engage high-value drop-offs. We have observed click-through rates of up to 7 percent when browser notifications are personalized. This feature piqued a great deal of interest at the eTail East Conference last month,” adds Chetan.
Learn more about Vizury’s Browser Push Notification solution at: www1.vizury.com/engage-commerce/browser-push-notification
Vizury is a Growth Marketing technology company that drives user retention and incremental conversions for e-Commerce, finance and travel brands. Vizury Engage, the Growth Marketing Platform leverages machine learning capabilities to generate user level predictions and 1:1 messaging. An atomic technology stack that tightly integrates user data with advanced industry expertise helps our platform execute omni-channel marketing strategies. Unique vertical-specific features enable Vizury’s clients to personalize customer engagement across different channels. Vizury supports various Commerce, Travel and Finance brands including Citibank, eBay, Wal-Mart, Sony, Prudential, Jet Airways and Etihad Airways, in more than 40 countries. Founded in 2008, Vizury has offices in San Francisco; Jakarta, Indonesia; Dubai, U.A.E.; Bangalore, India and Singapore. Find out more at www1.vizury.com.
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