VMob Appoints Retail and Marketing Innovation Executive Jen Millard as CRO
SAN FRANCISCO (March 15, 2016) – VMob, an intelligent cloud-based personalization platform built specifically for retailers and quick service restaurants, today announced the addition of Jen Millard as chief revenue officer (CRO). A recognized expert on retail concept innovation and consumer and channel segmentation, Millard is instrumental in guiding VMob’s future success, developing the strategies to reach more retailers looking to leverage mobile technology to increase in-person sales and customer engagement.
“Jen is a luminary in the retail industry; her extensive, hands-on experience with many of the world’s best-known brands and firm understanding of the evolution of the retail space are simply unparalleled,” said Scott Bradley, CEO and founder of VMob. “Her keen business sense and depth and breadth of expertise in retail technology and innovation are a huge asset to VMob as we continue to transform how retailers grow their businesses in the digital age.”
Millard joins VMob as CRO following her appointment as an advisor to the company’s board in 2015. In this role, she continues an extensive career in omni-channel retail spanning brick and mortar, e-commerce and automated retail and emerging big data services. She most recently served as vice president of Global Business Development – Loyalty for MasterCard, where she was responsible for connecting retailers with global consumers to drive sales to store locations. Previously, she served as CRO of Truaxis, leading its sales efforts with local and national merchants, prior to the company’s acquisition by MasterCard.
Millard is also founder and managing partner of Retail Growth partners, a strategy consulting firm focused on the retail vertical. In this capacity, she works with many of the largest retail companies, advising them on strategic plans, business execution initiatives and the connections of consumers to retail brands as well as payments, ad tech, big data and analytics. Prior to founding this company, Millard served as director of retail consulting firm McMillanDoolittle.
In addition to her consulting experience, Millard honed her retail experience leading business development and retail operations at several large companies, including Zoom Systems, Lifefactory Inc., Saks Fifth Avenue, Brown Shoe International Corp., Bed Bath and Beyond, and Sears, Roebuck and Co. She is also a board member of the University of North Texas, Women2.0 and several innovative retail technology companies. Millard received a bachelor’s degree from Colby College and studied at the University of Wisconsin-Madison School of Business and Stanford University.
“The Internet of Things and the rapidly expanding capabilities of mobile technology have created a new world for retailers, and VMob is committed to helping them capitalize on the latest opportunities to increase their sales,” said Millard. “I am thrilled to take on the role of CRO with this innovative company and help more businesses adopt the solutions to transform how they attract, engage and retain loyal customers.”
VMob is an end-to-end mobile personalisation platform that lets retailers and other customer-facing brands create highly personalised marketing campaigns to reach customers at exactly the right time and place – resulting in much higher conversion rates.
The VMob platform integrates with the brand’s own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered within the smartphone app, and to other channels via API connections.
VMob was founded in Auckland, New Zealand and now has offices in San Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the NZX Market (NZX: VML).
VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s, IKEA, 7-Eleven, Exxon, Anheuser Busch, Compass Group, Heart of the City, Spark New Zealand, Loyalty New Zealand, and Yellow Pages.
Visit www.vmob.com for further information.
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