Williams-Sonoma Introduces Augmented Reality App & 3D Design Tools for Pottery Barn
New digital visualization tools bring home decorating and shopping experience to life, powered by Tango
San Francisco — March 21, 2017 — Williams-Sonoma, Inc. announced today its first Tango Augmented Reality application, as well as 3D room design and product visualization tools developed for the Pottery Barn and PBteen brands. These tools will be the first of a suite of new products and site enhancements from Pottery Barn rolling out over the next year leveraging new technologies designed to innovate how customers find their personal style and transform the design process into a digital, interactive experience. “3D Room View” by Pottery Barn is the company’s first smartphone augmented reality app powered by Tango technology from Google. Tango is a set of sensors and computer vision software that enables smartphone augmented reality. The first 3D design and visualization tools include “Design Your Perfect Desk” for PBteen and “360 Spin” for Pottery Barn.
“Our brands have always been a source of inspiration for customers, and we’re excited to enhance that experience by introducing the latest AR technology and visualization tools to help customers design a room by envisioning how Pottery Barn products will look and fit in their actual space,” said John Strain, Executive Vice President, Chief Digital and Technology Officer of Williams-Sonoma, Inc. “Our vision is to offer innovative shopping and design capabilities across all Williams-Sonoma, Inc. brands, starting with Pottery Barn and PBteen this spring.”
Pottery Barn customers will have access to 3D Room View via Tango enabled smartphones starting this month (like Lenovo’s Phab 2 Pro and Asus Zenphone AR). 3D Room View will launch with a focus on the living room and will add additional spaces over the course of the year. The app allows customers to either add products to an existing room, enabling them to see how new products will look with their current furniture and decor, or they can empty the room to start the design process from scratch. The app will offer five living room features to start: customers can add, move and remove furniture, rugs, lamps and pillows, change the color of the upholstery or pillows, and zoom in to see details or finish, and more. Customers will also have access to 3D Room View with the help and expertise of in-store design specialists at select Pottery Barn stores in the San Francisco Bay Area, with plans to roll out across the country.
Also available this month, 360 Spin by Pottery Barn and Design Your Perfect Desk by PBteen will be the first among other product and room planning tools to be launched this year that will be available on web and mobile. With 360 Spin customers can view a Pottery Barn sofa from all angles, with 120 sofa styles available to start and more being added every week. With Design Your Perfect Desk PBteen customers can pick their favorite desk and build a room around it, from the paint color on the walls to the accessories on the desk.
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and retail stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines and stores and e-commerce websites in Mexico.
About Pottery Barn
Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in house and are exclusive to its catalogs, stores and website. Pottery Barn currently has retail stores in the United States, Canada and Australia and unaffiliated franchisees that operate stores in the Middle East and the Philippines, as well as an ecommerce site at www.potterybarn.com. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. The company is headquartered in San Francisco, California.